Here is the transcription of the video:
Hello everyone, and welcome back to another exciting episode of the Push Forward Podcast. I’m your host, Alex. If you’re into gaming and especially if you’re a content creator, you’re going to find today’s episode both intriguing and valuable. We’re diving into the most active fan-run YouTube and content creator scene in the gaming world, and the winner is, you guessed it, Minecraft. So, what, why, why is that? And let’s dig in. But what we’re also going to do is we’re going to distinguish two other platforms that are great for gaming creators, Twitch versus YouTube, and we’re going to give some stats about the differences between the two and, you know, as far as discoverability, monetization, ways that you can make money with both of them, and just really share some useful information for those of you who are gamers. And remember, if you’re a gamer, you want to succeed as a creator, you have to go beyond YouTube or Twitch. Most gamers that I know are not very excited about spending their time doing social media marketing, but one thing that you can do is use a web app like Push Bio. Push Bio allows you to create quick landing pages with QR codes, you can add files, you can add your video streams, your audio streams, and really share all the creative work that you’re doing with your different games on all the different platforms in one place. And what this allows you to do is spend less time trying to get your name out there to monetize and build a brand, as well as it allows you not to have to go build a website and manage that website in order to create your brand because you know you want to create merchandise to sell and things like that. Well, you can do that with Push Bio, you can add merchandise with links, and you can actually create an easy way for people to pay just using the Push Bio link.
Create your own free link in bio page
Ready to simplify your online presence?
With Pushbio, you can;
- Link all your social media profiles together effortlessly.
- Showcase all your content, products, and services in one space.
- Share everything through a single link.
Create your own free link in bio page
Ready to simplify your online presence?
With Pushbio, you can;
- Link all your social media profiles together effortlessly.
- Showcase all your content, products, and services in one space.
- Share everything through a single link.
So, here’s the thing, gaming is not just about sitting in front of a console or a PC anymore. It’s an expansive universe that has broken the barriers and found a significant place on platforms like YouTube. Esports is big business, it really is. So, from walkthroughs, reviews, and even fan theories to in-depth lore explorations, YouTube has become the second home for gamers just behind Twitch. Now, don’t misunderstand the size of the audience that exists on YouTube. You know, at the end of the day, YouTube has 2.3 billion users, whereas Twitch has 140 million users. So, as far as the audience goes, YouTube is going to be 20x larger than Twitch. And Twitch, being owned by Amazon, gives you a great opportunity to do other things within the Amazon business suite, right? They have lots of different services that you can use. So, look into that as well if you’re a creator trying to monetize your gaming talent.
The thing about YouTube too is that even though it has that 2.3 billion users, it’s a lot for mobile gaming. So, it works well for the games that you can find on mobile apps as opposed to the actual gaming consoles or cloud gaming. So, a little bit different audience. And at the end of the day, your target audience is really on Twitch. You really should do both. You know, managing two is hard, but you can hire different teams on Upwork, on Fiverr. And look, if you’re good at what you’re doing when it comes to gaming and creating that content, and you can engage with your fans, there’s lots of different ways that you can monetize, which I’m going to talk about that, eight ways for you to monetize as well here in a second.
Alright, Minecraft’s YouTube scene is incredibly diverse. We want to keep talking about Minecraft. My kids love Minecraft. You know, look, you’ve got tutorials, you’ve got game updates, mod reviews, different skins. There are channels dedicated solely to role-playing, believe me, role-playing scenarios, or to just showing off incredible architectural feats. And I know this because one of my kids is really into architecture, and he can build some amazing things on Minecraft. It’s a content gold mine, and the figures back it up. According to Tubular Labs, Minecraft was the most watched game on YouTube in 2020, racking up over 201 billion views. That’s right, 201 billion views. It’s amazing. But what makes it tick? So, a couple of things. The open-ended creativity, which is what we love with our kid in Minecraft, allows for limitless possibilities, which means content creators never run out of material, right? And the broad appeal, this game isn’t just for kids or hardcore gamers. It reaches various demographics, which means a larger and more diverse audience. So, for those of you who are on Twitch, if you’re doing Minecraft, the bigger audience is on YouTube. Therefore, you can definitely connect with bigger audiences through YouTube. And then community engagement, of course. Minecraft YouTubers often have a close relationship with their audience, involving them through comments, polls, and even collaborative projects.
So, Minecraft isn’t the only game with a bustling YouTube scene. Fortnite, Roblox, and Among Us also have their own share of the limelight, but none of them bring together creativity, broad appeal, and community like that of Minecraft. Minecraft is just in a category of their own. But let’s talk about the different ways, if you choose to go down that route, the main differences between YouTube and Twitch. You know, the level of engagement is going to be different. It’s going to be higher on Twitch for most games unless we’re talking about mobile games. Discoverability, you are more likely to be discovered on Twitch if you’re a hardcore gamer. The platform culture is a lot different. If you’re trying to reach more females, then probably you’re going to go to YouTube, whereas the culture and even the lingo that exists on Twitch is a little bit more geared towards males, right? And then monetization, of course. Monetization is so important because if you’re building that content, if you decide that, hey, I want to make a living doing this, then you really have to figure out which has the best affiliate program. So, Twitch affiliate, you need to have a broadcast time of 500 or more minutes over the last 30 days. That’s rule number one. A total of seven different broadcasts over 30 days, at least three current viewers over the last 30 days, and at least 50 followers. That’s for the affiliate program. For the partnership program, you need 75 current viewers, a total of 12 different broadcasts, and 25 hours of streaming. So, that’s just to be the partner. Whereas for YouTube, their partner program is a little bit different. Option one is you need to have at least 1,000 subscribers and have 4,000 watch hours in the past 12 months. That’s option one. Option two, you have to have just a minimum of a thousand subscribers but 10 million views. And how you make money in both and the amount of money, what kind of ads you can run on your channel, whether they’re bumper ads or all the different types that exist,
