Here is the transcription of the video titled “Monetizing Your Content with Book Publishing – Stephanie Fager” from the Push Forward Podcast:
Segment 1:
Welcome back to the Push Forward Podcast. I’m your host, Alex. Today’s guest is Stephanie Fager, founder and chief strategist of Empower PR Group. She’s here to talk about empowering authors, creators, and entrepreneurs to make an impact with their messages. Stephanie shares her journey from Corporate America to writing and publishing, which was not her initial dream. She discusses how writing became a catharsis for her and led to her first book. Stephanie emphasizes the importance of marketing a book, a skill she realized many authors lack. This realization led her to pivot her career and start Empower PR Group, focusing on helping non-fiction authors and business owners use books to grow their business.
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Create your own free link in bio page
Ready to simplify your online presence?
With Pushbio, you can;
- Link all your social media profiles together effortlessly.
- Showcase all your content, products, and services in one space.
- Share everything through a single link.
Segment 2:
Stephanie discusses the advantages content creators have in writing a book, as they already have a wealth of content to draw from. She advises using existing content smartly and packaging it effectively. Stephanie emphasizes the importance of reaching people at a lower cost and extending one’s reach through book publishing. She encourages authors to think about their goals for their book and what success looks like for them. Stephanie also shares her experience of integrating storytelling into non-fiction books to make them more impactful.
Segment 3:
Stephanie outlines a three-step approach for effective book marketing: focusing on one’s platform, empowering connections, and visibility work. She stresses the importance of a strong platform and engaging with people who already know and trust you. Stephanie also highlights the need to reach new platforms and audiences. She shares a real-world example of how her book opened doors for speaking engagements and book sales.
Segment 4:
Stephanie advises potential authors to define what success looks like for them and to write a marketable book that aligns with their goals. She warns against writing just any book and emphasizes the need for professionalism to avoid diminishing credibility. Stephanie encourages finding the right people to help with the book-writing process. She offers free 15-minute chats on her website for anyone with questions about writing a book or how a book could help their business.
Stephanie concludes by inviting listeners to connect with her through the Empower PR Group website for guidance on book publishing and using a book to grow their business.
