Here is the transcription of the video titled “Influencer Marketing Insights with Ranna Dver” from the Push Forward Podcast:
Segment 1:
Welcome to the Push Forward Podcast. I’m your host, Alex. Today, we have Ranna Dver, an influencer, creator, writer, and more. Ranna discusses her role as a micro-influencer and her work with brands. She emphasizes the importance of content creation and how brands can utilize the content created by influencers. Ranna shares her journey from ghostwriting and photography to working with brands during the pandemic. She talks about the transition from posting photography to more personal content on Instagram and how people responded to it.
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Create your own free link in bio page
Ready to simplify your online presence?
With Pushbio, you can;
- Link all your social media profiles together effortlessly.
- Showcase all your content, products, and services in one space.
- Share everything through a single link.
Segment 2:
Ranna explains her strategy for partnering with brands, emphasizing the need to genuinely like the product. She shares an experience where she chose not to post about a product she didn’t like. Ranna also discusses her approach to finding partnerships and the importance of authenticity in her collaborations. She talks about her background in ghostwriting and writing books, both fictional and non-fictional. Ranna shares her experience writing a true crime book about serial killer Dennis Nilsen and how she self-published it.
Segment 3:
Ranna discusses the impact of writing books on her position as an influencer and how having “bestselling author” next to her name is a significant business card. She talks about the challenges of working with brands, particularly when there are too many rules and regulations that stifle creativity. Ranna advises influencers to find their collaboration style and to be wary of brands with overly restrictive guidelines.
Segment 4:
Ranna shares her thoughts on AI in the creative process. She supports AI for productivity but is skeptical about AI in creative work, believing that creativity should involve human heart and soul. Ranna discusses the potential impact of AI on low-end writing jobs and expresses solidarity with those who might be affected. She also talks about the current use of AI in her influencing work, which is minimal since her style is already established.
Ranna concludes by encouraging listeners to connect with her on Instagram, TikTok, and her website for those interested in ghostwriting or influencer collaboration.
