Since its inception, YouTube has steadily grown across various markets globally. To that end, content creation on YouTube has witnessed a remarkable shift, particularly with the emergence and influence of Asian YouTubers.
Asian YouTubers are redefining content creation by breaking the norms and boundaries on the platform. They employ several methods to make their content more suitable for the world at large.
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This article will explain the world of Asian YouTubers and explore how they are reshaping video sharing platforms. In addition to this, we’ll highlight the top 10 Asian YouTubers who have made a significant impact.
Is YouTube popular in Asia?
Over the years, YouTube has grown in popularity in Asia, leading to an increased number of users from the continent. In March 2024, YouTube’s presence in the Asian social media market reached nearly 22%, a substantial rise from the same period in the previous year, when it held a market share of approximately 6%.
According to insights from Think With Google, “SEA’s YouTube users contribute significantly, driving 20% of all video consumption worldwide, with a remarkable 83% of users in SEA tuning in to online video content daily.”
Which Asian country has the highest number of YouTube users?
With a staggering 462 million users, India leads the global pack as the country with the highest number of YouTube users. Moreover, three of YouTube’s top five countries by user count hail from Asia.
T-Series, the renowned Indian music channel, is one of the most subscribed YouTube channels globally, with a remarkable 255 million subscribers. Countries across East and Southeast Asia (SEA), such as Thailand, Indonesia, Vietnam, and Singapore, have witnessed a surge in YouTube usage.
How Asian YouTubers are redefining content creation
Asian YouTubers are undoubtedly growing in content creation and audience management. From the early poor video styles, they have moved to a more advanced video presentation technique, allowing the global audience to enjoy their content.
To make these moves, Asian YouTubers have employed a number of strategies, including:
1. Diverse content genres
Asian YouTubers are breaking stereotypes by exploring a wide range of content genres. From comedy sketches and beauty tutorials to gaming streams and educational vlogs, they offer something for every viewer. This diversity not only attracts a global audience but also showcases the richness of Asian cultures and talents.
2. Cross-cultural collaborations
Collaborations between Asian YouTubers and creators from different regions are on the rise. These partnerships bring together unique perspectives, storytelling styles, and cultural influences, creating content that resonates with diverse audiences worldwide. Such collaborations promote cultural exchange and foster a sense of unity within the YouTube community.
3. Global appeal with localization
Many Asian YouTubers are adding subtitles and translations to their videos, making them accessible to a wider global audience. This localization effort helps bridge language barriers and allows viewers from different regions to enjoy and engage with the content. It also demonstrates the inclusivity and adaptability of Asian creators on YouTube.
4. Innovative formats and techniques
Asian YouTubers are known for their innovative approaches to content creation. They experiment with new formats, storytelling techniques, and editing styles, keeping their content fresh and engaging. Whether it’s immersive 360-degree videos, interactive storytelling, or creative use of visual effects, these creators constantly push the boundaries of creativity on YouTube.
5. Entrepreneurship and brand building
Asian YouTubers are not just content creators; they are also savvy entrepreneurs and brand builders. Many of them venture into e-commerce, launch their merchandise lines, or collaborate with brands for sponsored content. This business acumen allows them to monetize their passion, build sustainable careers, and establish themselves as influential figures both on and off YouTube.
Top 10 Asian YouTubers
There are millions of active Asian content creators on YouTube. However, this list considers only creators who reside in Asia.
1. Ajey Nagar – India
CarryMinati, operated by Ajey Nagar, is a prominent Indian YouTuber with a subscriber count of 41.8 million and a total view count of 3.7 billion. Ajey’s content includes comedy videos, parodies, and gaming content, showcasing his versatile talents and entertaining style.
His YouTube journey has been immensely successful, earning him recognition on Forbes’ Asia 30 under 30 list in 2020. However, Ajey has also faced controversies, with some of his videos removed due to cyberbullying concerns.
Despite reducing his upload frequency to about once a month, CarryMinati maintains a strong connection with his dedicated fanbase, ensuring high engagement levels on each new video.
2. Hajime Syacho – Japan
Hajime Syacho, also known as Haijme, is a powerhouse in the YouTube sphere, boasting over 10 million subscribers on his channel with over 10 billion views. Hailing from Japan, he brings a unique blend of entertainment to his audience through pranks, skits, and unconventional ‘science experiments.’ From filling a bathtub with mentos and Coca-Cola to creating a swimming pool filled with slime, his content is both over-the-top and wildly entertaining.
3. PONY Syndrome – South Korea
PONY Syndrome, led by Park Hye-min, is a trailblazer in the Asian beauty community. With 5.9 million subscribers and 350 million views, she is South Korea’s most renowned beauty YouTuber. She curates content ranging from makeup tutorials and reviews to behind-the-scenes vlogs. Collaborating with prestigious brands like Dior, Clinique, and L’Oreal, she has elevated the K-beauty scene to a global platform, thanks in part to her English-subtitled videos.
4. Yuka Kinoshita – Japan
Kinoshita Yuka, Japan’s top YouTuber in the food niche, has amassed over 5 million subscribers and 2 billion views. Her channel features captivating ‘mukbang’ videos, where viewers witness her devouring massive amounts of high-calorie food. From consuming 4kg of fried chicken in one sitting to creating ASMR videos of eating sounds, Yuka’s content, complemented by English subtitles, has garnered a diverse global following hungry for her eating adventures.
5. Atta Halilintar – Indonesia
Muhammad Attamimi Halilintar, widely known as Atta Halilintar, is a multifaceted Indonesian personality excelling as a businessman, actor, singer, and content creator. With an impressive subscriber count of 31.3 million and 5 billion views on his AH channel, he curates content spanning music, vlogs, celebrity interviews, and motivational pieces, solidifying his position as Indonesia’s biggest YouTube sensation and a global force.
6. Kaykai Salaider – Thailand
Nutticha Namwong, better known as Kaykai Salaider, stands as a shining star among female Asian YouTubers from Thailand. With a subscriber base of 17 million and 4 billion views, she soared to fame as the first Thai YouTuber to hit 10 million followers in 2019. Her content exudes positivity, featuring glimpses into her life, educational adventures, beauty tips, and the recent launch of her skincare brand, all wrapped in an upbeat and cheerful demeanor.
7. Alieff Irfan – Malaysia
Alieff Irfan, a Malaysian content creator, boasts over 5.5 million subscribers drawn to his amusing and entertaining videos, which range from drama parodies to pranks and music mashups. With a strong presence on social media platforms like Facebook and Instagram, where he shares lifestyle, fashion, and automotive content, Alieff continues to captivate audiences with his unique brand of humor and creativity.
8. Bie The Ska – Thailand
Krit Boonyarung, also known as Bie The Ska, has carved a niche for himself in the Thai YouTube scene with his comedy skits, popular culture commentary, and music video parodies. Starting from creating amusing song parodies for friends during stressful exam periods, he now boasts a massive following of over 14.4 million subscribers and 4 billion views, highlighted by viral hits like his Squid Game parody, which has millions of views.
9. zbing z – Thailand
Naiyarat Thanawaigoses, popularly known as zbing z, is a prominent Thai gamer and YouTuber celebrated for her engaging game live-streams and casts. With a subscriber count of 18.9 million on YouTube, she has amassed a total of 10 billion views. she also has a significant following on Instagram, where she not only shares her gaming adventures but also offers glimpses into her lifestyle and culinary delights, captivating a diverse audience with her versatile content.
10. Amit Bhadana – India
Amit Bhadana, an Indian comedian and YouTuber, has amassed an impressive following of 24.4 million subscribers with his comedy sketches and parodies. Despite a comparatively lower video output, his engaging content and brand collaborations, including being a brand ambassador for Mobile Premier League (MPL), have cemented his position as a prominent figure in India’s digital entertainment sphere, complemented by a strong social media presence across platforms like Facebook and Instagram.
Who is the top 1 YouTuber in Asia?
CarryMinati takes the lead as Asia’s most-subscribed individual YouTuber, boasting a massive following of over 40 million subscribers and a staggering 3.4 billion views on his channel. Renowned for his roasting videos, comedic skits, and reactions to online topics, CarryMinati also runs the channel CarryisLive, which is dedicated to gaming content and live streams.
In the End
Asian YouTubers have made a significant impact on the platform, reshaping content creation norms and fostering cultural exchange. The future of content creation by Asian YouTubers is promising. With evolving technology and platforms, we can expect even more creative and immersive content experiences. Collaborations, localization efforts, and social impact initiatives will continue to drive engagement and foster community connections.
